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“Giorgio Armani Emporio Stronger With You Eau de Toilette for him is a version of an energetic fragrance for a modern man. The man who wears it seizes the day, is elegant and self-confident.” Additionally, such a description fulfils an important marketing role in the consumption process. A well phrased description is definitely more successful in encouraging the consumer to buy the product than a list of ingredients that does not say much about the fragrance’s character  

Descriptions constructed in such a way have marketing power. It is hard not to believe that content marketing is becoming an increasingly desirable activity by manufacturers and sellers. The perfume sector offers many opportunities to demonstrate creativity and a knack for writing. Although the market focuses heavily on the visual design of the products, perfume descriptions seem to remain a niche that will continue to require interesting content for a long time.