Passion
While designing perfumes, it is important to remember that a target group of customers with their qualities and the qualities which they would like to be associated with are two different things. So the descriptions should be constructed in a way that does not present their consumers exactly as they are but as they would like to and can be. The “boring accountant”, who is often used as an example, may feel the need to identify with qualities related to his dreams about being a traveller or with his “after hours” passion.
While designing perfumes, it is important to remember that a target group of customers with their qualities and the qualities which they would like to be associated with are two different things. So the descriptions should be constructed in a way that does not present their consumers exactly as they are but as they would like to and can be. The “boring accountant”, who is often used as an example, may feel the need to identify with qualities related to his dreams about being a traveller or with his “after hours” passion.
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