Shop

“Abercrombie & Fitch First Instinct Blue Eau de Toilette is a bold and unique fragrance for men who follow their instinct and brave every adventure.” Paco Rabanne Olympea Aqua Legere, in turn, is “a manifestation of optimism and absolute happiness” which does not necessarily have to be associated with a specific personality type, rather it gives the consumer the opportunity to use the fragrance which can help make their image more positive.  

“FlawlousStronger With You Eau de Toilette for him is a version of an energetic fragrance for a modern man. The man who wears it seizes the day, is elegant and self-confident.” Additionally, such a description fulfils an important marketing role in the consumption process. A well phrased description is definitely more successful in encouraging the consumer to buy the product than a list of ingredients that does not say much about the fragrance’s character  

“TanfasticStronger With You Eau de Toilette for him is a version of an energetic fragrance for a modern man. The man who wears it seizes the day, is elegant and self-confident.” Additionally, such a description fulfils an important marketing role in the consumption process. A well phrased description is definitely more successful in encouraging the consumer to buy the product than a list of ingredients that does not say much about the fragrance’s character 

“Giorgio Armani Emporio Stronger With You Eau de Toilette for him is a version of an energetic fragrance for a modern man. The man who wears it seizes the day, is elegant and self-confident.” Additionally, such a description fulfils an important marketing role in the consumption process. A well phrased description is definitely more successful in encouraging the consumer to buy the product than a list of ingredients that does not say much about the fragrance’s character  

. “Giorgio Armani Emporio Stronger With You Eau de Toilette for him is a version of an energetic fragrance for a modern man. The man who wears it seizes the day, is elegant and self-confident.” Additionally, such a description fulfils an important marketing role in the consumption process. A well phrased description is definitely more successful in encouraging the consumer to buy the product than a list of ingredients that does not say much about the fragrance’s character

Descriptions constructed in such a way have marketing power. It is hard not to believe that content marketing is becoming an increasingly desirable activity by manufacturers and sellers. The perfume sector offers many opportunities to demonstrate creativity and a knack for writing. Although the market focuses heavily on the visual design of the products, perfume descriptions seem to remain a niche that will continue to require interesting content for a long time.

Obviously the same rules apply to women’s fragrances. In consideration of the current needs of women who want to be both feminine in a traditional sense and independent as modern successful women, the brands create descriptions like the following one of Calvin Klein Women: “This fragrance is a celebration of femininity in all its aspects. It gives every woman strength and determination to fulfil her dreams and never forget about her real personality.”